Alongside the element of time, the company's key message to “save smart, not hard” is a central theme throughout the video. Using visuals from the app gives the user a hands-on approach of what to expect and enumerates Chip App’s services. And lastly, there is an audio and a visual call to action. A few app reviews and bragging rights are thrown in. With the help of quick transitions and upbeat music, they get a lot of information across in 60 seconds. The video begins with a short mission statement. Great animated explainer video examples are those that are aware of time. Why the Chip App animated explainer video works: Length of video: One minute and 13 seconds.Operating in the realm of talent development, certified coaches help organizations to create a coaching platform for the workforce that is personalized, measurable, and scalable.Ĭhip in 60 seconds | Quick explainer video Explainer video format: Notable features:ĬoachHub offers digital coaching to employees through a mobile platform. One takes you to a more in-depth explainer video, and the other to the website, where you can get started. Miro’s call to action takes it one step further on YouTube. No seconds wasted - no unnecessary voiceover. This is the perfect example of excellent pacing. With the core concept flawlessly explained, the video moves on without losing the viewer’s attention, and there’s a quick transition to a screencast introduction of what Miro looks like in real life. Miro introduces itself as a convenient and productive solution by comparing old and new. Why the Miro explainer video draws attention Style: Live-action video and screencasting.This cloud-based payroll management and time-tracking software solution streamline the process for users to spend more time running their business and less on the payroll. Product demonstrations and integrationsĮveree is a workforce payments platform.Script and tone of voice evoke trust and inspire hope.Subdued colors, gentle music, and smooth transitions.And that’s the secret sauce that makes this video tug at your heartstrings. Regardless of profession, culture, or age, there comes a time in every person’s life when they are worried about aging or concerned about a loved one aging. The explainer video of MiiCare reaches for the heart while giving a clear overview of the day-to-day features and how they benefit users.įamiliarity plays a significant role in MiiCare’s explainer video. It is impactful and instantly resonates with users.Ĭonveying the facts and offering peace of mind are extremely important in healthcare marketing. MiiCare gets its key message and value proposition across quickly. Emotion is the hook to explain the product. Any marketing strategy worth it’s salt can incorporate it into the narrative. Using emotion to get a message across is not only powerful in movies. Why MiiCare has one of the best explainer videos: Length of video: One minute and 25 seconds.Introducing MiiCare Explainer video format: Keep 91Squarefeet’s introduction in mind the next time you want to show your client how to go from feeling defeated to victorious. Communicates customer outcomes that can be expected.Takes potential customers through the journey of using the platform.Through the integration of storytelling and screengrabs of how convenient the system works, this explainer video: 91Squarefeet goes from problem to solution in just 20 seconds with the clever use of going from dark to light visuals and from harsh sound effects to upbeat music. They speak directly to their target audience, who are faced with chaos and difficulty building retail stores.Ī good product explainer video shows how a product can offer solutions and elevate the user’s experience. Why 91Squarefeet’s explainer video works:īeing transparent and relatable goes a long way when creating videos to introduce your company to the world.Īnd this is something 91Squarefeet gets. Length of video: One minute and 29 seconds.Your Retail Store is just a click away | 91Squarefeet Explainer video format:
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